Marketing / Communications / Digital Growth
Lisa Om
VP of Marketing & Communications
Lisa Om leads marketing and communications at USDM Life Sciences, connecting the company’s life sciences expertise with the buyers, partners, and teams who need practical guidance on regulated transformation. She brings deep experience in product marketing strategy, customer acquisition and retention, digital growth, campaign execution, and high-performing marketing teams across B2B and B2C environments.
Marketing leadership
Leads USDM’s marketing and communications strategy across campaigns, content, events, brand, and demand generation.
Digital growth
Brings experience building multi-channel marketing programs that support customer acquisition, retention, and revenue growth.
Brand experience
Legacy profile highlights work with brands including Arrow Electronics, Horizon Organics, Microsoft Xbox, Madden NFL, Monopoly, Tetris, and EverQuest.
Lisa Om's Credentials
Lisa helps translate regulated expertise into market-facing stories buyers can actually use.
Her work connects USDM’s consulting depth with practical education, campaign strategy, partner narratives, and digital programs for life sciences leaders navigating AI, compliance, validation, data, and platform transformation.
Proof points
VP of Marketing and Communications at USDM Life Sciences
Experience across product marketing strategy, customer acquisition, retention, and multi-channel campaigns
Public contributor and moderator across USDM AI, data, governance, and compliance resources
Bachelor’s degree from the University of Colorado Boulder
Primary role
Marketing and communications
Shapes how USDM presents its expertise across campaigns, events, content, partner programs, and executive communications.
Where she helps
Growth and market education
Connects technical and regulatory subject matter with buyer-facing narratives that support awareness, trust, and demand.
How Lisa helps clients solve it
Lisa Om's Resources
Resources that prove the expertise.
A focused shelf of content tied to Lisa's work across marketing strategy, communications, digital growth, and life sciences demand generation leader.
December 16, 2024
USDM Life Sciences Summit 2025
A USDM event on data excellence, intelligent automation, AI, and strategic life sciences collaboration.
April 2, 2026
AI Governance for Life Sciences: The Enterprise Framework for Compliant, Scalable AI
An enterprise framework for governing AI across validated systems, partner platforms, and regulated life sciences workflows.
March 25, 2026
Building an AI-Ready Veeva Vault Operating Model
How life sciences teams can reduce validation overhead, improve governance, and prepare Vault operations for AI.
April 28, 2026
AI in Life Sciences: 47 Use Cases for Quality, Regulatory, Clinical, and Manufacturing Teams
A practical dossier of AI use cases for regulated teams moving from pilots to measurable operating impact.
May 6, 2024
A Comprehensive Guide to Responsible AI for Life Sciences
A responsible AI guide for life sciences organizations adopting AI while managing risk, governance, and compliance.
March 8, 2024
2024 Trends in Life Sciences
A market perspective on the technology, data, AI, and partnership trends shaping life sciences teams.
August 24, 2023
Integrated GxP Compliance for the Life Sciences Industry
A managed compliance model connecting cloud assurance, automation, and measurable regulated operations.
May 13, 2026
From Legacy Systems to Intelligent Content Planning
How USDM helped a biopharma modernize RIM operations with systems, process, and change leadership.
Contact Lisa Om
Start a conversation about USDM marketing, communications, campaigns, or life sciences education programs.
Use the form to route a conversation about campaigns, content, events, partner marketing, market education, or how USDM explains regulated transformation to life sciences buyers.