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Complaint Handling Integration with Salesforce Improves Patient Care

Case study on Complaint Handling Integration with Salesforce Improves Patient Care.

Client profile: An FDA-cleared medical device company with a patient-based app, patented micro-sensor and Bluetooth technology designed to deliver value-based care and reinforce adherence to treatment.

Complaint Handling Integration with Salesforce Improves Patient Care graphic

Executive takeaway

USDM qualified the company's GxP use of Salesforce Service Cloud and validated its complaint-handling integration in three months, launching a new Salesforce instance with an integrated contact center on time and enabling the call center to handle double the call volume with the same headcount.

Time to qualification

3 months

Successful Salesforce qualification including Propel PLM integration, hitting an aggressive national product-launch deadline

Call center throughput

2x call volume

Improved operational efficiency let the contact center handle double the call volume with the same headcount

GxP value unlocked

Maximized ROI

Extended an existing Salesforce investment from non-regulated use to validated GxP-related use

Before USDM

  • A three-month deadline to qualify Salesforce for GxP use ahead of a national product launch, without internal bandwidth to execute
  • An unvalidated complaint-handling system integrated with Salesforce and Propel PLM, plus a requirement for a separate Salesforce instance for OQ execution
  • Requirements, configuration documentation, and OQ use-case testing delayed by a third-party vendor, compressing an already tight timeline

After USDM

  • Salesforce qualified for GxP use and complaint case objects integrated into the validated complaint-handling solution in three months
  • A new Salesforce instance with an integrated contact center launched on time, with ongoing validation maintenance offloaded to USDM via Cloud Assurance
  • Operational efficiency that lets the call center handle double the call volume with the same headcount, freeing the team to focus on patient outcomes

Challenge: Qualify Salesforce for GxP Use Against a National Launch Deadline

An FDA-cleared medical device company built innovative devices and a state-of-the-art patient-based app using patented technology, micro-sensors, and Bluetooth communications to deliver enhanced value-based care, track progress, and reinforce compliance and adherence to care. With a national product launch on the calendar, the company faced a hard set of constraints:

  • A three-month deadline to meet a critical go-live date for a national product launch.
  • Salesforce was already implemented for non-regulated use, and the company wanted to maximize its functionality for GxP-related use but lacked the internal bandwidth.
  • The company required validation of its complaint-handling system, integrated with its Salesforce and Propel PLM systems, in line with 21 CFR Part 11 expectations.
  • The IT team had a unique business requirement to provide a separate Salesforce instance for operational qualification (OQ) execution after dry runs were completed, which required additional dry-run testing.
  • Requirements, configuration documentation, and OQ use-case testing were delayed by the third-party vendor responsible for designing and configuring the complaints case object and required fields in Propel, further crunching the already tight project timeline. Coordinating dependencies of this kind is a core element of third-party risk management in life sciences.

Approach: Cloud Assurance Validation Templates for Salesforce Service Cloud

By deploying its proprietary Cloud Assurance validation templates for Salesforce Service Cloud, USDM qualified the company's GxP use of Salesforce and enabled case objects to be integrated into the complaint-handling solution. Cloud Assurance enabled rapid qualification to meet the aggressive deadline while preserving data integrity across the integrated systems.

During the initial qualification phase, USDM created the following deliverables:

  • Qualification Plan (QP)
  • System Requirements Specification (SRS)
  • Risk Assessment (RA)
  • Installation Qualification (IQ) Protocol
  • Operational/Performance Qualification (OQ/PQ) Protocol
  • Traceability Matrix (TM)
  • Qualification Summary Report (QSR)

USDM's risk-based validation approach enabled the company to launch a new Salesforce instance with an integrated contact center on time, allowing it to maximize the ROI of its Salesforce investment and include GxP uses. To keep the system compliant after go-live, the company subscribed to USDM's Cloud Assurance service to offload the ongoing testing and validation maintenance of Salesforce cloud updates and patches.

Results: On-Time Launch and Double the Call Volume

USDM's solution improved operational efficiency, allowing the call center to handle double the call volume with the same headcount. This empowered the company to focus on its patients, achieve greater positive outcomes, and respond in a customer-centric manner based on reliable, data-driven actions.

  • 3 months to successful Salesforce qualification including PLM integration
  • Increased IT capacity by offloading Salesforce validation maintenance to USDM
  • Maximized ROI on existing technologies to include GxP-related use

By pairing a validated, integrated complaint-handling solution with ongoing continuous compliance, the company turned a compressed three-month timeline into an on-time national launch and a contact center that scales without adding headcount.

 

“Ten weeks of intense execution resulted in the launch of a new Salesforce instance with an integrated contact center technology for running RWC. Thank you for the incredibly hard work of everyone in bringing these systems to fruition.” ~ David Millard, Director, Commercial Applications

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