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USDM Subject Matter Expert

Jay Crowley

VP, Medical Device Solutions and Services

Former FDA leader and globally recognized UDI expert helping medical device manufacturers navigate global UDI, EUDAMED, MDR/IVDR, GUDID, medical device data, and regulatory compliance complexity.

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Why Jay matters

Jay helped develop the framework and authored key requirements for FDA's Unique Device Identification system after 26 years at FDA, including leadership roles connected to patient safety, compliance, and the Center for Devices and Radiological Health.

26 years

FDA experience

Roles spanning design controls, compliance, patient safety, adverse event reporting, and FDA leadership offices.

UDI

Framework authority

Helped develop the framework and authored key requirements for FDA's Unique Device Identification system.

CDRH

Patient safety

Served as Senior Advisor for Patient Safety in FDA's Center for Devices and Radiological Health.

Global

Regulatory scope

Guides UDI, GUDID, EUDAMED, MDR/IVDR, and emerging regional medical device data requirements.

Profile

Medical device regulatory guidance from someone who helped shape UDI.

Jay Crowley is USDM's Vice President of Medical Device Solutions and Services and one of the industry's most recognized authorities on Unique Device Identification (UDI). He works with medical device manufacturers that need to turn global regulatory requirements into executable strategies across data, labeling, systems, and operations.

Before joining USDM, Jay spent 26 years at the U.S. Food and Drug Administration, where he held roles connected to design control regulations, patient safety, adverse event reporting, the Office of the Commissioner, the Office of Compliance, and the FDA's Center for Devices and Radiological Health.

Jay helped develop the framework and authored key requirements for FDA's UDI system. That background gives USDM clients practical guidance on how regulators think, where implementation programs often break down, and how to build a defensible approach before deadlines or inspections create urgency.

At USDM, Jay advises medical device companies on global UDI strategy, MDR/IVDR and EUDAMED readiness, GUDID compliance, master data management, database submission planning, and the cross-functional operating model required to keep product data accurate across markets.

What Jay helps solve

From regulatory ambiguity to executable UDI programs.

Medical device UDI work breaks down when regulatory requirements, product data, labeling, systems, and ownership are treated as separate problems. Jay helps teams make them one program.

Global UDI strategy and policy

Build a UDI program that works across product portfolios, regions, and enterprise systems instead of reacting country by country.

  • Corporate UDI strategy
  • Enterprise implementation plans
  • Portfolio-level regulatory mapping

FDA UDI and GUDID compliance

Translate FDA expectations into practical data, labeling, and submission controls that can stand up to scrutiny.

  • GUDID data readiness
  • Labeling and direct marking considerations
  • Inspection-ready evidence
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EU MDR / IVDR and EUDAMED readiness

Prepare for EUDAMED obligations with clear ownership, data quality, actor/module planning, and operational readiness.

  • MDR and IVDR UDI requirements
  • EUDAMED submission planning
  • Deadline and readiness assessment
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Medical device master data management

Connect regulatory requirements to the product data model, governance process, and system interfaces that keep submissions accurate.

  • Product data governance
  • Master data plans
  • Interface and submission mapping

Global database submission planning

Plan for GUDID, EUDAMED, and regional UDI databases with fewer surprises and cleaner cross-functional handoffs.

  • Submission workflows
  • Regional data requirements
  • Exception and lifecycle controls

Regulatory operating model alignment

Bring RA, QA, IT, labeling, supply chain, and data owners into one implementation path with clear decision rights.

  • Stakeholder alignment
  • Governance model design
  • Program oversight

Client outcomes

Make global UDI compliance manageable instead of reactive.

USDM helps medical device teams align strategy, systems, data, labeling, and accountability so regulatory requirements can be executed and defended.

Build global UDI strategy, policy, and implementation roadmaps.

Establish enterprise-wide UDI programs mapped to complex product portfolios.

Align regulatory affairs, quality, IT, labeling, supply chain, and master data teams.

Develop master data management plans that support global UDI submission requirements.

Prepare for EUDAMED, GUDID, and emerging regional UDI databases.

Clarify edge cases across kits, accessories, software, direct marking, discontinued products, and regional differences.

Support strategic partnerships and solution-selection work for UDI implementation.

UDI guidance library

Practical guidance for UDI, EUDAMED, MDR/IVDR, and medical device data decisions.

Use these resources to plan requirements, prepare submissions, align product data owners, and avoid last-minute compliance surprises.

View more guidance
Webinar

EUDAMED Has Landed – What It Means for You, Now

Watch this on-demand session with Jay Crowley on the EUDAMED mandatory-use milestone: what the first four modules activate, why May 28, 2026 matters, and how to turn MDR/IVDR and UDI data readiness into a practical plan.

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Blog

EUDAMED Compliance: Your Most Pressing Questions—Answered

Expert answers to the most pressing EUDAMED compliance questions—UDI registration deadlines, IVDR and MDR timelines, Access Point setup, and how to avoid costly pitfalls before the January 2026 deadline.

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Webinar

EUDAMED Challenges for Medical Device Manufacturers: Future-Proof Your 2025 Compliance Strategy

Watch this on-demand webinar with USDM Life Sciences and BYRD Health to learn how medical device manufacturers can achieve audit-ready EUDAMED and UDI registration before the early-2026 MDR deadlines.

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Blog

Q&A: Mandatory Use of EUDAMED Now Starting Q1 2026

The EUDAMED timeline moved up: mandatory use of the Device Registration and UDI module now starts Q1 2026. Get answers on legacy device registration, post-market surveillance, AS4, and UDI-DI triggers for medical device manufacturers.

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Webinar

Mandatory Use of EUDAMED Now Starting Q1 2026

Watch this on-demand webinar from USDM Life Sciences and BAYARD to understand the EU's gradual EUDAMED roll-out, why mandatory UDI and device registration now starts in Q1 2026, and how to manage your UDI data to meet the deadline.

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Webinar

An Update on the FDA’s UDI and GUDID Compliance Requirements

On-demand webinar with Jay Crowley on the FDA’s tightening UDI and GUDID requirements — closing Legacy Identifier gaps, UDI in routine inspections and import screening, and how labelers can align GUDID data across FDA systems before enforcement reaches them.

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Webinar

Global UDI Data Management – The New Paradigm

Watch this on-demand webinar on managing Unique Device Identification (UDI) data across the growing set of national UDI databases — from data mapping and transformation to maintaining continuous compliance with USDM Cloud Assurance for atrify.

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Webinar

UDI Beyond Borders

Watch the on-demand 12th annual UDI Conference, moderated by Jay Crowley — the original developer of the FDA's UDI requirements — for a global look at FDA, EU MDR/IVDR, and emerging international Unique Device Identification rules, plus the data quality and data management practices device manufacturers need to comply.

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Blog

The Evolving Global Medical Device Data Imperative

Global UDI and UDI-like regulations are forcing device manufacturers to break down data silos and manage device information across the full product lifecycle. Learn how to build a cross-organization, data-centric framework for global UDI submissions.

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Blog

The Origins of UDI

A firsthand account of how the FDA's Unique Device Identification (UDI) System regulation came to be — and why accurate, consistent device identification still matters for digital health, supply chain integrity, and patient safety.

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Blog

The Evolving Global UDI Landscape

From a 2002 idea to a globally recognized standard, Unique Device Identification (UDI) now spans the US GUDID, EU MDR/IVDR, and beyond. Explore how the global UDI system is reshaping medical device traceability, safety, and regulatory harmonization.

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Webinar

UDI Registration in EUDAMED – Why and How to Use It Now

Watch this on-demand webinar to learn how to register devices in EUDAMED's new UDI Database module, navigate MDR actor registration, and prepare for EUDAMED's future steps.

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